AI-Powered Career Development Platform
15+
Career Assistance Features
< 3s
Page Load Time
80%+
Completion Rate
About Hirello
Hirello is an emerging startup in the career development and education technology sector. The company aims to revolutionize how professionals grow and find opportunities through AI-driven tools. Serving students, job seekers, and institutions, Hirello uses a freemium global model to make career advancement accessible and data-driven.
Services
- User Experience design & optimization |
- Web app development |
- AI Integration |
- CI/CD Automation |
- Cloud Integration & Monitoring
Goal
The client wanted to build a comprehensive AI-powered career platform that simplifies the journey from learning to landing a job.
Key requirements included:
- AI Career Coach (“Hiro”) providing real-time, personalized guidance
- Resume Optimization Suite with ATS compatibility and job-based rewrites
- AI Mock Interview System with analytics and instant feedback
- LinkedIn Optimization Tools for improved professional visibility
- 30-Day Action Academy featuring structured tasks and gamification
- Subscription Management with Stripe integration and feature gating
- Scalable, multi-platform support with real-time AI interactions
The challenge
Challenge 1 : Complex AI Integrations
Issue
Managing multiple AI endpoints with varied latency and costs while maintaining user consistency.
Solution
Created a modular AI orchestration system with custom instructions, caching, and fallback mechanisms for efficient performance.
Challenge 2 : Task Management & Progress Tracking
Issue
Handling dynamic workflows for the 30-day Action Academy.
Solution
Created an efficient progress tracking system with Pinia for state management and real-time MySQL updates.
Challenge 3 : Subscription & Billing Logic
Issue
Managing multiple plans, proration, and real-time access control.
Solution
Streamlined Stripe Webhooks and CASL authorization to automate billing and plan transitions, ensuring data integrity.
Challenge 4 : File Processing at Scale
Issue
Handling large resumes and document uploads efficiently.
Solution
Used BullMQ with Redis for background processing and chunked uploads to ensure speed and reliability.
Challenge 5 : Performance Optimization
Issue
Ensuring fast load times and consistent performance with AI-heavy processes.
Solution
Implemented lazy loading, code splitting, and Redis caching for sub-3 second load times across devices.
Our Approach
We built a next-generation AI-powered career ecosystem integrating intelligent automation, task-based learning, and subscription scalability. Our focus was on creating a seamless experience combining personalization, AI-driven insights, and a modern interface.
Our Solution
Our team conducted comprehensive stakeholder interviews and market research to understand the career development landscape. We adopted a modern, scalable architecture approach with the following key decisions:
Frontend Development
- Implemented Vue 3 with Composition API for reactive, component-based architecture
- Utilized Vuetify 3 for Material Design consistency and responsive design
- Implemented Pinia for centralized state management and VueUse for reactive utilities
- Created modular architecture with auto-import systems and custom composable
- Implemented progressive web app features for enhanced user experience
Backend Development
- Built enterprise-grade NestJS application with TypeScript for type safety
- Implemented comprehensive API architecture with RESTful design
- Created modular service architecture for AI integrations and business logic
- Implemented robust authentication and authorization with JWT and CASL
- Developed comprehensive subscription management with Stripe integration
AI Integration Strategy
- Integrated Google Vertex AI for all AI-powered career coaching and content generation
- Created custom AI instruction sets for each career service
- Developed usage tracking and cost optimization systems
- Implemented fallback mechanisms for AI service failures
Development Process
- Adopted agile methodology with weekly sprints
- Implemented comprehensive testing strategy with unit, integration, and E2E testing
- Created automated CI/CD pipeline with jenkins
- Implemented comprehensive monitoring and analytics systems
Technology Stack
- Frontend: Vue 3, TypeScript, Vuetify, Pinia, Vite
- Backend: NestJS, Node.js, MySQL, Redis, BullMQ
- AI: Google Vertex AI (custom prompts, fallback logic)
- Payment: Stripe (billing, subscriptions, promo codes)
- Infrastructure: Docker, Jenkins (CI/CD), Firebase Admin
Final Output & Benefits
We delivered a comprehensive AI-powered career development platform consisting of:
Web Application
- Modern Vue 3 Frontend: Responsive, mobile-first design with Material Design components
- Comprehensive Backend API: RESTful NestJS application with TypeScript
- AI-Powered Features: 15+ career tools with intelligent automation
- Subscription Management: Flexible pricing tiers with automated billing
Key Features Delivered
- AI Career Coach: 24/7 personalized career guidance with 'Hiro' assistant
- Resume Optimization Suite: 8 different optimization strategies with ATS compatibility
- Interview Practice System: AI-powered mock interviews with performance analytics
- Action Academy: 30-day structured learning program with gamification
- LinkedIn Optimization: Specialized tools for professional networking
- Career Development Tools: Skill gap analysis, career GPS, elevator pitch creation
Performance Outcomes
- System Performance: Sub-3 second page load times with 99.9% uptime
- User Engagement: High task completion rates in Action Academy program
- AI Efficiency: Optimized AI usage with cost-effective token consumption
- Scalability: Efficient handling of growing user base with modular architecture
Business Impact
- Revenue Model: Sustainable subscription-based revenue with multiple pricing tiers
- User Experience: Intuitive design with comprehensive career development features
- Market Position: Competitive advantage in AI-powered career development space
- Scalability: Platform designed for growth with enterprise-ready architecture
Technical Achievements
- Modern Architecture: Built with latest Vue 3, NestJS, and TypeScript technologies
- AI Integration: Seamless integration of Google Vertex AI with custom optimization
- Security: Comprehensive authentication, authorization, and data protection
- Performance: Optimized for speed, efficiency, and scalability
- Maintainability: Clean, documented, and testable codebase with comprehensive testing
The platform successfully addresses the complex needs of modern job seekers while providing a scalable, sustainable business model. The combination of AI-powered tools, structured learning, and comprehensive career development features positions the platform as a leader in the career development space, helping users achieve their professional goals while building a successful business.
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